The Clubhouse, a social app is an invite-only, audio-only social media platform that allows people to host live audio chat rooms where users can listen or talk. It has the potential to become the top social media platform on the planet with over 10 million users which...
Due to Bank’s rigid nature and multiple levels in the management hierarchy, it’s often seen banks are slow towards adapting digital marketing strategies compared to other niches. Though financial institutions have realized the importance to focus on digital...
Ethics and Marketing are two words that must go hand-in-hand in today’s world. Marketers are often criticized for creating urgency and pushing consumers towards overconsumption. Kotler and Armstrong in Principle of Marketing write sustainable marketing is ...
Digital Marketing is the idea of promoting your business online on the internet. This is why it is also referred to as online marketing or internet marketing. With the help of digital marketing, marketers leverage various digital marketing channels like social media,...
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs Services are the non-physical, intangible parts of our economy, as opposed to goods, which we can touch or handle. Services...
