Environmental Consciousness in Action: Brands Embracing World Environment Day
UN Environment Programme Patron of the Oceans speaks… The theme for World Environment Day on 5 June 2023 will focus on...
Creating Lasting Impressions: Exploring the Building Blocks of Customer Experience
This article presents a summary of research paper Measuring customer experience in physical retail environments. The...
Give Market your Brand story
The article summarizes five research papers focused on brand narratives, emphasizing the importance of storytelling in...
Transforming Services through Design Thinking
This article presents a summary of three research papers that explore important topics related to business innovation,...
From Goods to Services: The Rise of Service-Dominant Logic
This article provides a summary of three research papers that cover topics such as marketing with integrity, the...
Six ways marketers can leverage Clubhouse ?
The Clubhouse, a social app is an invite-only, audio-only social media platform that allows people to host live audio...