Introduction Humans are visual beings. We process and respond to images faster than text, making visuals an essential tool for engagement. On Amazon product pages, images are more than just placeholders they evoke emotions, build trust, and help customers visualize...
Imagine walking into a high-end boutique that promises a premium shopping experience with exclusive products and personalized service. But instead, you find disorganized shelves, poorly displayed items, and staff who seem unprepared to assist. Now, imagine an online...
UN Environment Programme Patron of the Oceans speaks… The theme for World Environment Day on 5 June 2023 will focus on solutions to plastic pollution under the campaign #BeatPlasticPollution. Embracing World Environment Day and Sustainability once again, we find...
This article presents a summary of research paper Measuring customer experience in physical retail environments. The summary was written during a master’s degree course as an assignment. The reference to these papers are provided at the end of the article for readers...
The article summarizes five research papers focused on brand narratives, emphasizing the importance of storytelling in brand communication. The power of storytelling has been recognized since the dawn of human civilization. From ancient myths and legends to modern...