UN Environment Programme Patron of the Oceans speaks… The theme for World Environment Day on 5 June 2023 will focus on solutions to plastic pollution under the campaign #BeatPlasticPollution. Embracing World Environment Day and Sustainability once again, we find...
This article presents a summary of research paper Measuring customer experience in physical retail environments. The summary was written during a master’s degree course as an assignment. The reference to these papers are provided at the end of the article for readers...
The article summarizes five research papers focused on brand narratives, emphasizing the importance of storytelling in brand communication. The power of storytelling has been recognized since the dawn of human civilization. From ancient myths and legends to modern...
This article presents a summary of three research papers that explore important topics related to business innovation, academic-practitioner collaboration, and inclusive service design. The summary was written during a master’s degree course as an assignment. The...
This article provides a summary of three research papers that cover topics such as marketing with integrity, the interface of value creation and service process, and An ecosystem service-dominant logic? The summary was written during a master’s degree course as...
