Marketing

Give Market your Brand story

Give Market your Brand story

The article summarizes five research papers focused on brand narratives, emphasizing the importance of storytelling in...

Digital marketing for banks

Digital marketing for banks

Due to Bank's rigid nature and multiple levels in the management hierarchy, it’s often seen banks are slow towards...

What are services?

What are services?

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it...