This article presents a summary of three research papers that explore important topics related to business innovation, academic-practitioner collaboration, and inclusive service design. The summary was written during a master’s degree course as an assignment. The...
This article provides a summary of three research papers that cover topics such as marketing with integrity, the interface of value creation and service process, and An ecosystem service-dominant logic? The summary was written during a master’s degree course as...
The Clubhouse, a social app is an invite-only, audio-only social media platform that allows people to host live audio chat rooms where users can listen or talk. It has the potential to become the top social media platform on the planet with over 10 million users which...
Due to Bank’s rigid nature and multiple levels in the management hierarchy, it’s often seen banks are slow towards adapting digital marketing strategies compared to other niches. Though financial institutions have realized the importance to focus on digital...
Ethics and Marketing are two words that must go hand-in-hand in today’s world. Marketers are often criticized for creating urgency and pushing consumers towards overconsumption. Kotler and Armstrong in Principle of Marketing write sustainable marketing is ...
